With a world in crisis and an art market spinning out of control, ace art-world consultants Chen & Lampert deliver hard truths in response to questions sent by Art in America readers from far and wide.
I made a realization the other day that has left me quivering: after years of study and toiling in all sorts of art world roles, I’m finally the director of a nonprofit art space. This is what I wanted all along: an established venue to present uncompromising programs that other institutions would never support. We’re a small organization, and I find myself managing deliveries, cleaning the bathroom, and, worse yet, gallery-sitting on Saturdays when I should be curating shows and fundraising. I’m beginning to think I might be moonlighting as a janitor for the rest of my days. Am I the only one in such a bind, or am I just bad at delegating?
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True, you would never catch Glenn Lowry or Lisa Phillips pushing a rickety dolly or restocking toilet paper in the crapper. But guess what? You work at a nonprofit! There will never be enough staff, protocols, time, money, or hand soap to properly do your job. They conveniently don’t mention this in arts administration and curatorial studies programs, but never forget that the same person who ingloriously unclogs a toilet with a broken plunger uses those very same hands to write a press release for the upcoming exhibition. In your case, it isn’t a matter of learning to delegate or rising above the fray as an ascendant director. You must truly accept and savor the madcap energy of being both a master plumber and a master of arts.
I’ve noticed that my art elicits a fairly predictable reaction from viewers. People ask questions about my techniques and materials, but no one is interested in addressing the content. I acknowledge that my art is complex and that how I make it contributes to the work’s value, but for me it isn’t just about labor. The end result matters as much as the process, if not more. I want to connect with my audience about ideas and all the things that go into my art. Should I try dumbing it down a bit to boost engagement? I’m not thinking about completely changing paths, but should I lean toward making work that might grab people in a different way?
Recent writings on “research art” have prompted us to do our own investigating, and what we’ve discovered is that many artists are basically doing the same thing. Whether that means rearranging items in dusty archives or churning out drippy, drabby, talky stuff that people who do too many residencies make, there’s a lot of similarity out there. What this reveals about the culture of contemporary art is hard to say, but what’s even more difficult to say is anything at all when faced with art that’s barely “interesting” enough to insult it with that coded word.
As a committed art viewer, you surely know that work that looks, acts, and behaves like art rarely leads to aha moments or gotta-know questions. Great art may leave you speechless, but humdrum art makes you swallow your tongue. People resort to asking about technique and process because they are either genuinely curious or, more likely, grasping to come up with a polite response. Your art might indeed be very smart and well-made, but you shouldn’t confuse complexity or intricacy with value. Even bad art can take a long time to create. The challenge facing you is less about spoon-feeding dummies and more about being a better communicator.
Your note is very direct in the way it conveys your central problem. Would you say the same is true of the ideas embedded in your art? Can viewers look at your work and deduce meaning without reading a dense handout or, worse yet, having to get it explained by the artist? If the answer is no, think about what you are attempting to convey and consider how it might be received by someone who isn’t you. If anything, you should try to communicate more clearly so that others notice the message. Your audience isn’t stupid, but your work will be if you dumb it down.
Your queries for Chen & Lampert can be sent to hardtruths@artinamericamag.com